I’ve recently been writing about the theme of Otherness and in a couple of previous posts I mentioned the work of photographer Jimmy Nelson and his beautiful and thought-provoking Before They Pass Away photo documentation of the world’s last indigenous tribes.
As I’d hoped, my own reflections have sparked the beginnings of some interesting conversation on Otherness! I hope it continues because it is a fascinating topic and one that is incredibly relevant in our increasingly inter-connected and globalized world.
One idea I’ve seen crop up a couple of times now is that of authenticity. Both Jimmy Nelson, in his TED talk and other writings, as well as a friend of mine, have commented on the fact that tribal societies have an authenticity that we in the developed world have lost. Their cultures are more authentic than ours, and consequently their lives seem to be more meaningful.
I find this to be an interesting concept – one worth discussing and defining further.
First of all, what do we mean by ‘authentic’ in the context of cultures?
I, for one, take it to mean something that is ‘real’, ‘not a copy,’ ‘genuine’, perhaps also the opposite of ‘fake’.
So, is it accurate to say that tribal cultures are more ‘real’ than developed, first-world cultures? For example, is US culture or British culture or Japanese culture less ‘authentic’, meaning ‘less real’, ‘less genuine’, ‘more fake’?
I am coming from a Western perspective myself, and I think may of us in the West look to cultures around the world – particularly in developing countries, and perhaps most especially in tribal cultures – as being more authentic and a sort of remnant of an idealized past that we can no longer access in modern North America and Western Europe. But if that is the case, then when did North American and Western European cultures cease to be ‘real’ and ‘authentic’? How could we define the shift from authentic to inauthentic when discussing the history and culture of the West?
My first thought in response to these questions is that we may consider Western culture as being less authentic because we see so much of our culture being heavily influenced by modern materialism, advertising and marketing, by machines, industry, and all sorts of advanced technology. Most of us watch TV, we drive cars, we eat processed food, we might not spend much time in nature, probably don’t grow our own food or raise farm animals. There are chemicals and preservatives in much of what we eat. Because of these characteristics of our Western modern culture, we may feel we live in a more ‘artificial’ and ‘less authentic’ way.
A friend of mine wrote an interesting comment to some of my previous questions about why we are attracted to images and information about Others, particularly those who live in tribal societies. Here she mentions the view that tribal cultures are more authentic as a reason why we are interested in Others. Now I’ll let her speak for herself and quote her in full here:
Personally I think [we are interested in learning about Others because of] the desire for meaning and seeing worlds where things are made by hands. We have destroyed our connection to every aspect of living. We don’t make things, our tools, our food… even the milk westerners feed their babies is a powdered manufactured chemical. We don’t go on hikes, we watch strangers hiking on TV. To see people who have meaning and authenticity in the things they do, the way they dress… it’s become the stuff of legend in the west. It’s loved and loathed equally. If I knit a hat from fiber I spun myself people are either amazed or they laugh and say ‘why? Go to Walmart and buy a hat for a dollar!” We live in a manufactured meaningless world, we look at these cultures with a desperate longing like an orphan sees a complete family (functional or not).
I have so much more to say on this topic, but it certainly won’t fit all into one blog post. So, I’ll leave you with some questions to consider instead.
How do we define what is ‘authentic’ in human culture? What do we consider to be the essential elements of a true and meaningful culture?
Is it true and fair to say that modern Western cultures are no longer authentic?
Is it true that tribal cultures are essentially different from developed world cultures, or are all humans everywhere just doing the same sorts of things, albeit in different ways, and with different materials, in both tribal and developed-world cultures?
Have modern cultures irreparably lost something essential, or are the elements of tribal cultures that we value still available to us in our modern lifestyle?
Is it possible to fully live in the modern, technologically advanced, increasingly urbanized world and still have an ‘authentic’ culture?
If you’d like to join in the conversation, please leave a comment below. I’d love to hear from you!